Purpose of the Committee: This committee identifies branding, messaging, and develops strategies to explain how York County Village meets the needs of older adults in order to:
- Grow the membership
- Increase the donor base
- Inform the public on older adult issues
Objectives of the Committee:
Build Brand Awareness; managing Branding and Messaging
Increase public awareness of York County Village
Identify & Increase public awareness of the needs of the older adult community
Help York County Village Committees increase membership & volunteers
Attract Donors
Become a “thought” leader, a go-to resource on older adult issues
Identify and develop partnerships with like-minded organizations for mutual benefit. e.g. Village Movement Network, Village to Village Corporate, local groups
Build community engagement, developing allies
Work with Senior Centers, Embracing Aging, AARP and other like-minded organizations on local issues